(W1) Chapter 1 - An overview of marketing

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Across
  1. 1. Marketing communication strategies and techniques such as advertising special offers and public relations.
  2. 2. The idea that the social and economic justification for an organisation's existence is the satisfaction of customer wants and needs while meeting organisational objectives.
  3. 7. value The ratio of benefits to the sacrifice necessary to obtain those benefits.
  4. 9. A tangible good or an intangible service that is needed to meet a specific customer need or demand.
  5. 12. The idea that the characteristics of a product can solve a set of customer problems better than any competitor's product.
  6. 13. A marketing philosophy that assumes that people will buy more goods and services if aggressive sales techniques are used and that high sales results in high profits.
Down
  1. 1. How the product will be provided to the customer.
  2. 3. The feeling that a product has met or exceeded the customer's expectations.
  3. 4. Covers the actual amount the end-user is expected to pay for a product.
  4. 5. A marketing philosophy that focuses on the internal capabilities of an organisation, rather than on the desires and needs of the market place.
  5. 6. The activity set of instructions and processes for creating communication delivering and exchanging offerings that have value for customers clients partners and society at large.
  6. 8. A marketing philosophy that assumes that a sale depends on a customers decision to purchase a product.
  7. 10. A strategy that focuses on keeping and improving long-term partnerships with customers.
  8. 11. The idea that an organisation exists not only to satisfy customer needs and wants and organisational objectives but also to preserve or enhance individual's and society's long-term interests.