Week 1 marketing

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Across
  1. 5. The set of strategies and activities by which companies acquire and engage customers, build strong customer relationships, and create superior customer value in order to capture value from customers in return.
  2. 10. Human wants that are backed by buying power.
  3. 11. The difference between total customer perceived benefits and customer cost.
  4. 12. The overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction.
  5. 13. The portion of the customers purchasing that a company gets in its product categories.
  6. 15. Paying more attention to the specific products than to the benefits and experiences produced.
  7. 17. Brand exchanges created by consumers themselves.
  8. 18. Using mobile channels to stimulate immediate buying, make shopping easier, and enrich the brand experience.
  9. 20. A set of tools known as the four Ps: Product, Price, Promotion, Place.
  10. 21. The extent to which perceived performance matches a buyers expectations.
  11. 24. Working closely with partners in other company departments and outside the company to jointly bring greater value to customers.
  12. 25. Using sound marketing to attract membership, funds, and support for not-for-profit organizations.
Down
  1. 1. Marketing that considers consumers wants, company requirements, and societys long-run interests.
  2. 2. Offerings Some combination of products, services, information, or experiences offered to a market to satisfy a need or want.
  3. 3. Direct and continuous customer involvement in shaping brand conversations, experiences, and community.
  4. 4. Using digital tools such as websites, social media, apps, videos, email, and blogs to engage consumers.
  5. 6. The total combined customer lifetime values of all of the companys customers.
  6. 7. States of felt deprivation.
  7. 8. The value of the entire stream of purchases that the customer would make over a lifetime of patronage.
  8. 9. The set of benefits or values a brand promises to deliver to customers to satisfy their needs.
  9. 14. The art and science of choosing target markets and building profitable relationships with them.
  10. 16. The act of obtaining a desired object from someone by offering something in return.
  11. 19. Using large-scale data and AI to gain deep customer insights, personalize marketing offers, and improve engagement.
  12. 22. The set of actual and potential buyers.
  13. 23. The form human needs take as they are shaped by culture and individual personality.