week 28

6. stands for strengths, weaknesses, opportunities and threats; a useful tool inhelping a company determine where they stand compared to their competition
7. helps companies to analyze their industry and determine their level ofcompetitiveness
8. rivalry between two or more companies within the same industry
12. occurs when a company operates in a more efficient manner than its competitors,which causes their sales to increase above other businesses
13. pertains to how much power a supplier has as far as increasing the prices ofsupplies and merchandise a company purchases from them
17. positive, internal factors that can be controlled within a business
18. the amount of power a company has in the market in relation to their competitors
19. a paid message sent from a company to the public in order to introduce a newproduct or service, or present existing merchandise

1. distinguishes the organization’s product or service from competitors because ofcertain unique characteristics
2. a design for a company or organization in order to reach its long-term goalsthrough planning organizing, execution and controlling of activities
3. negative or unfavorable external factors that affect businesses and their level ofcompetitiveness
4. negative, internal factors that a company can control
5. a specific group of consumers to whom a company aims the selling of its productsor services
9. pertains to how much power customers have as far as driving down the prices ofproducts and services
10. a favorable, external factor companies cannot control
11. the percentage of a firm’s total sales in relation to the industry as a whole
14. making links and establishing a mutually beneficial relationship with otherbusiness people
15. items (materials) used in the production of a good
16. determines the ability and likelihood of customers finding another way to eithermake or provide the services or products a company offers