What Is Marketing Crossword Puzzle

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Across
  1. 4. End-users of a product or service.
  2. 5. Advertising, social media, and SEO are examples of these marketing ________.
  3. 7. A business selling products or services to other companies.
  4. 8. The group making the purchase decision and transacting with the business.
  5. 10. Marketing orientation emphasizing aggressive sales tactics and promotions.
  6. 11. The practice of dividing customers into groups to tailor marketing efforts.
  7. 12. The primary market/group a business aims to reach with its marketing.
  8. 15. Marketing tactic specifically aimed at creating awareness through paid channels.
  9. 17. The relationship stage focused on re-engaging inactive customers.
  10. 18. A business selling products or services directly to individual consumers.
  11. 19. Process of attracting new customers through marketing efforts.
  12. 20. Marketing’s ultimate goal is to create ______ for customers and generate revenue.
Down
  1. 1. The relationship stage of increasing the value of existing customers by upselling or cross-selling.
  2. 2. The orientation that relies on creating the best and most innovative product.
  3. 3. Company orientation prioritizing ethical considerations and social responsibility.
  4. 6. A company’s underlying philosophy or mindset guiding marketing efforts.
  5. 7. The unique name and image created for a product in the consumer’s mind.
  6. 9. The orientation focused on understanding and satisfying customer needs.
  7. 13. Orientation focusing on efficient production processes and cost reduction.
  8. 14. Building long-term connections and loyalty with customers.
  9. 16. Offering rewards, discounts, or points to encourage repeat business.
  10. 21. The act of one party giving something of value to another party in return for something valuable.