Your marketing nightmares

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Across
  1. 2. How did Yoda get his first lead? He used ___ force
  2. 4. Which type of (consumer) market segmentation looks at the lifestyle, interests and beliefs of a customer?
  3. 5. ___ moment of truth refers to the moment in the buying process when the consumer researches a product, prior to meeting your brand.
  4. 8. Based on a questionnaire, you see that your typical customers are 30 years old single females. This helps you in preparing the ___ segmentation.
  5. 9. I am the bullseye you aim for: If you don't hit me with specificity, your marketing efforts will miss the mark. What am I?
  6. 10. ___ dissonance happens, when even though a customer knows the product is bad for their health (eg. cola), they purchase it anyway.
  7. 11. Principles or standards of behaviour, one's judgement of what is important in life.
  8. 13. Why didn't the introverted guy get the online marketing job? Because he was anti- ___ .
  9. 15. Convenience, cost, communication, ____ . What is the 4th C in the 4C marketing model?
  10. 16. I am like a GPS, but if you don’t track me, how do you know you are on the right path? What am I?
  11. 17. Consumer ___ is a path of interactions that your customer goes through before, during and after buying your product.
Down
  1. 1. Product, Price, Promotion, ___ . What is the 4th P in the 4P marketing mix.
  2. 3. A marketer's favourite drink: ___-y
  3. 4. You ask your customers to fill out a satisfaction survey. You are focusing on ___ behaviour.
  4. 6. When positioning a brand (perceived by a customer), what are the low-price/high-quality brands called?
  5. 7. Describe or draw attention to (a product, service, or event) in a public medium in order to promote sales or attendance.
  6. 12. ___ experience is the way a user interacts with and experiences a product, service, or system, and their reactions to that system.
  7. 14. a symbol or other small design adopted by an organization to identify its products.