Across
- 3. market the people who are most likely to purchase a product
- 4. the exchange of a commodity for money; the action of selling something
- 6. occupying a particular place in the minds of consumers using a marketing mix within a target group
Down
- 1. mix the variables, such as product, price, place, promotion, and service, managed by an organization to influence demand for a product or service
- 2. the effort of two or more parties acting independently to secure the business of a third party by offering the most favorable terms
- 5. wants needs shaped by culture and personality