1.00 marketing review assignment

3. Keeping company goals in mind means maintaining the ____.
5. the identification and selection of markets for a business or for a product is known as _____
6. Management responsible for identifying,selecting, monitoring, and evaluating sales channels
11. Gathering information through surveys is an example of the marketing-information management function.
13. Rather than trying to direct marketing activities toward the whole market, marketers plan their activities for specific, well-defined groups of consumers.
14. a statement made about the future.
15. Good decision making requires _____.
16. ____ skills are extremely important for market researchers
18. An educated guess is an estimate, or an ___ of data.
20. _____ have to have people skills to be successful.
21. ____ marketing involves the entire market.
23. Having appropriate data helps marketers to set ______ goals.

1. Customer ______ is finding out what a buyer wants and providing it for them.
2. A strategy for the goal of increasing this year’s website sales is letting people know the ____.
4. Mass marketing is not as ____ as segment marketing.
7. marketers want to get a specific, measurable action from a targeted group of consumers,they use ____.
8. Marketing encourages _____ among businesses.
9. Uses planned, personalized communications to influence purchase decisions.
10. Marketing ____ are interrelated activities that must work together to get goods and services from producers to consumers.
12. obstacles that marketers encounter include changing government _____.
17. Marketing creates exchanges, it encourages people from different countries to ____ frequently.
19. The tactics should line up with marketing strategies.
21. A combination of the four elements of marketing, marketing _____.
22. most marketing focuses on bringing new customers in the door, customer _____ keeps them coming back.