Across
- 1. Any non-personal presentation of ideas, goods, or services that is not paid for by the company or individual that benefits from or is harmed by it
- 4. Promotional activities other than advertising, personal selling and publicity that stimulate customer purchases
- 5. Paths or routes that goods or services take from the producer to the ultimate consumer or industrial user
- 6. Interrelated activities that must work together to get goods and services from producers to customers
- 7. The activity, set of instructions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large
- 9. A marketing tool that investigates a business's strengths, weaknesses, opportunities and threats in an organized fashion
- 11. A marketing function that involves creating strategies to attract the customer to a business, includes setting goals, selecting target markets, creating budgets, forecasting sales and performing analyses
- 12. A marketing function that involves determining client needs and wants and responding through planned, personalized communication that influences purchase decisions and enhances future business opportunities
- 14. Any paid form of non-personal presentation of ideas, images, goods or services
- 15. A marketing function that involves identifying, selecting, monitoring and evaluating sales channels
- 16. A marketing function that involves the determining and adjusting of prices to maximize return and meet customers'perceptions of value
- 17. The stages through which goods and services move from the time they are introduced on the market until they are taken off the market
Down
- 1. A marketing function needed to communicate information about goods, services, images and/or ideas to achieve a desired outcome
- 2. management A marketing function that involves obtaining, developing, maintaining and improving a product or service mix in response to market opportunities
- 3. A marketing function that involves gathering, accessing, synthesizing, evaluating and disseminating information to aid in business decisions
- 8. mix The particular assortment of products that a business offers to meet the needs of its markets and its company goals
- 10. All the combined impressions and experiences associated with a particular company, good, or service
- 13. The particular group of customers a business seeks to attract