1.02 Vocab

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Across
  1. 6. An estimate of income and expense for a specific period of time
  2. 7. Any paid form of non-personal presentation of ideas, images, goods, or services
  3. 9. The quantity of a good or service that buyers are ready to buy at a given price at a particular time
  4. 11. Interrelated activities that must work together to get goods and services from producers to customers
  5. 13. A marketing function needed to communicate information about goods, services, images, and/or ideas to achieve a desired outcome
  6. 15. A marketing function that involves creating strategies to attract the customer to a business, including setting goals, selecting target markets, creating budgets, forecasting sales, and performing analyses.
  7. 16. A marketing function that involves determining client needs and wants and responding through planned, personalized communication that influences purchase decisions and enhances future business opportunities
  8. 17. The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
Down
  1. 1. A marketing function that involves obtaining, developing, maintaining, and improving a product or service mix in response to market opportunities
  2. 2. A marketing function that involves gathering, accessing, synthesizing, evaluating, and disseminating information to aid in business decisions
  3. 3. A marketing tool that investigates a business’s strengths, weaknesses, opportunities, and threats in an organized fashion
  4. 4. A marketing function that involves identifying, selecting, monitoring, and evaluating sales channels
  5. 5. The rivalry between two or more businesses to attract scarce customer dollars
  6. 8. The particular group of customers a business seeks to attract
  7. 10. A marketing function that involves the determining and adjusting of prices to maximize return and meet customers’ perceptions of value
  8. 12. All the combined impressions and experiences associated with a particular company, good, or service
  9. 14. Monetary reward a business owner receives for taking the risk involved in investing in a business; income left once all expenses are paid