Across
- 4. A determination of a firm’s current business situation and the direction in which the business is headed
- 6. The quantity of a good or service that buyers are ready to buy at a given price at a particular time
- 10. The particular group of customers a business seeks to attract
- 12. Any paid form of non-personal presentation of ideas, images, goods, or services
- 13. A marketing function that involves obtaining, developing, maintaining, and improving a product or service mix in response to market opportunities
- 19. Promotional activities other than advertising, personal selling, and publicity that stimulate customer purchases
- 20. A marketing function that involves gathering, accessing, synthesizing, evaluating, and disseminating information to aid in business decisions
- 22. A marketing tool that investigates a business’s strengths, weaknesses, opportunities, and threats in an organized fashion
- 24. A marketing function needed to communicate information about goods, services, images, and/or ideas to achieve a desired outcome
- 25. The process of comparing a business’s income statement with that of its competitors to see how it is doing by industry standards
- 27. A process businesses use to prevent defective products from being created, not just to eliminate or correct them after they’ve already been produced
- 28. The particular assortment of products that a business offers to meet the needs of its markets and its company goals
Down
- 1. Paths, or routes, that goods or services take from the producer to the ultimate consumer or industrial user
- 2. A marketing function that involves determining client needs and wants and responding through planned, personalized communication that influences purchase decisions and enhances future business opportunities
- 3. A marketing function that involves creating strategies to attract the customer to a business, including setting goals, selecting target markets, creating budgets, forecasting sales, and performing analyses.
- 5. The stages through which goods and services move from the time they are introduced on the market until they are taken off the market
- 7. An economic system in which individuals and groups, rather than the government, own or control the means of production—the human and natural resources and capital goods used to produce goods and services; also known as free market economy, private profit system, market system, capitalistic system, or free enterprise system
- 8. Anyone who personally uses a good or service to satisfy his/her own wants
- 9. Interrelated activities that must work together to get goods and services from producers to customers
- 11. Monetary reward a business owner receives for taking the risk involved in investing in a business; income left once all expenses are paid
- 14. A systematic study of the market
- 15. A marketing function that involves the determining and adjusting of prices to maximize return and meet customers’ perceptions of value
- 16. An estimate of income and expense for a specific period of time
- 17. All the combined impressions and experiences associated with a particular company, good, or service
- 18. A set of procedures or strategies for attracting the target customer to a business
- 21. The rivalry between two or more businesses to attract scarce customer dollars
- 22. The general conditions in which people live; quality of life
- 23. The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
- 24. Any non-personal presentation of ideas, goods, or services that is not paid for by the company or individual that benefits from or is harmed by it
- 25. A marketing function that involves identifying, selecting, monitoring, and evaluating sales channels
- 26. A business that buys materials, services, or goods which will be used to make other goods or which will be used in the operation of the company