Across
- 10. Facts that come from sources inside the business
- 12. Sales forecasting that is based on the analysis of hard facts or numerical data
- 13. Expenses directly associated with the creation of products
- 15. Features of the current marketplace
- 16. Prejudice
- 18. Sales forecasting that is based on expert opinion and personal experience
- 20. Neutral; unbiased
- 22. A group of people who share the same characteristic(s)
- 25. Sales forecasting that predicts sales for periods of less than three months
Down
- 1. Sources of information that reach large audiences; television, books, magazines, newspapers, radio, movies, and the internet
- 2. Sales forecasting that predicts sales for periods of more than two years; used when making strategic plans to develop new products, enter new markets, build new facilities, etc.
- 3. The stages through which goods and services move from the time they are introduced on the market until they are taken off the market
- 4. The ongoing, day-to-day expenses of running a business that are not directly related to production
- 5. Sales forecasting that predicts sales for periods of three months to two years
- 6. A one-time purchase a business makes
- 7. A magazine or newspaper
- 8. An estimate of income and expenses for a particular period of time
- 9. A point of reference
- 11. A long-term plan
- 14. A statement of a business’s goals and an outline of its strategies to reach those goals
- 17. Specific selling goals set for members of the sales force
- 19. One of the groups into which the total market is divided
- 21. Facts that come from sources outside the business
- 23. The goods a business has in stock
- 24. A prediction of future sales over a specific period of time