Across
- 2. those a person wants to avoid being associated with.
- 3. one of four psychological factors influencing purchasing decisions.
- 4. Network naturally forming networks of employees or other business related entities casually forming outside of the business.
- 5. refers to the quantity of a good or service that producers are willing and able to offer at various price levels.
- 7. skimming an example of the marketing mix
- 11. individuals or groups that a person wishes to compare with
- 12. of ethics the set of rules and expectations for the business that states the ethical principles staff are expected to have and the values of the workplace culture.
- 13. the quantity of a good or service that consumers are willing and able to purchase at various price levels
Down
- 1. attributes of the consumer population such as gender, income levels and age
- 6. is an example of the marketing mix
- 8. Share The percentage of a market controlled by a particular company or product.
- 9. trader exclusive owner of the business
- 10. Mix the strategic framework of the 4P's used to plan and executive the marketing plan