12 Principles of Hierarchy

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Across
  1. 2. the arrangement of various items in relation to the various borders or edges of the allowable area
  2. 7. reusing elements — colors, patterns, fonts, images, textures and more — throughout a piece of work.
  3. 8. a set of colors that work together in to express an idea; conveys messages and can create a sense of emotion or mood
  4. 10. the idea that placing similar design elements close together produces a more effective visual design
  5. 14. space the subject or areas of interest in artwork
  6. 16. space empty space around an object or a person, such as the cut-out areas around a triangle or letters in text
  7. 18. the representation of three-dimensional objects or spaces in two dimensional artworks; must show scale and proportion to accurately communicate appropriate distance
  8. 19. space used to align elements consistently and logically in a design. Usually 1-2 picas apart
  9. 20. visual elements placed close together noticeably differ from each other; applied to graphic design to separate elements, create visual hierarchy, and create emphasis in certain aspects of a composition
Down
  1. 1. space elements are grouped close together, usually 1-6 points apart
  2. 3. space elements placed further away from other elements on a page for emphasis or to show separation. Usually 3 picas or more away from other elements.
  3. 4. the relative size of an element in a design when compared to another element
  4. 5. the structuring of the top, bottom, sides, or middle of text or graphic elements on a page to line up elements in a consistent manner
  5. 6. show direction, lead the eye, outline an object, divide a space, and communicate a feeling or emotion in a composition
  6. 9. how small or big an element is in a composition
  7. 11. of odds A composition method which refers to the more pleasing look of odd-numbered groupings, such as threes, fives, and sevens.
  8. 12. the distance around and/or the area between design objects or elements
  9. 13. establishes a set of guidelines for how elements should be positioned within a composition
  10. 15. text that when used correctly can enhance usability, readability, accessibility, and hierarchy within a composition
  11. 17. the principle of arranging elements to show their order of importance