Across
- 2. Woods et al.'s study was a lab experiment which has high ____
- 4. background music on consumer's behaviour
- 5. condition which spent more in Gueguen et al
- 7. North et al and Gueguen et al's study was a field experiment, so there is high _____ validity
- 8. country where gueguen et al's study was conducted
- 10. aimed to explore whether playing classical music would lead to higher customer spending than when pop music was played
- 11. Type of music used in North et al's study
- 12. university which sample students from Woods et al are from
Down
- 1. independent variable of gueguen et al
- 3. investigated in Woods et al
- 6. type of experiment gueguen et al used
- 9. where the research for North et al took place
