Across
- 5. a customer with this mindset spends a lot of time checking out products and prices through online sites, visiting different stores, comparing retailer ads and getting the opinions of other either personally or through social media
- 9. a website that represents a retailer on the internet
- 10. specialized barcodes that contain product or store information
- 12. this customer views shopping as a fun occasion, rather than looking for specific merchandise or services
- 14. uses technology to electronically display images, videos, web pages and text
- 15. this shopper's mindset allows quick purchase decisions, often for inexpensive items that do not have a high importance to the buyer
- 16. quantifiable information such as household size, resident ages, income, education, occupation, and place of residence that helps retailers determine customer behavior
Down
- 1. this customer wants to find out what's trendy before making a purchase
- 2. interactive computers with customized software that provides access to information and applications
- 3. this customer is loyal to specific stores based on repeated and valued positive customer experiences with a retailer and their products and/or services
- 4. it is important to this person to be one of the first to purchase the newest technology, fashion, or car; eat at the just-opened restaurant; or see the latest movie
- 6. allows customers to scan, pack, and pay for their own merchandise without the assistance or a store cashier
- 7. a user who has established credibility in a specific industry or content area, has access to a huge audience through their follower networks and can persuade others to act based on their recommendations
- 8. software applications designed to run on small wireless devices such as smartphones, tablets, or smartwatches
- 11. the reason someone behaves a certain way
- 13. attitudes and expectations about the an experience