Across
- 4. A pathway to direct products to customers.
- 5. The process of planning, pricing, promoting, selling, and distributing ideas, goods, and services.
- 6. The four main elements of marketing, also called the four Ps: product, place, price, and promotion. It sometimes includes a fifth P, for people.
- 8. The point at which total revenues, or sales, equal total costs and expenses of marketing and distributing a product or service.
Down
- 1. Distribution involving one or more intermediaries.
- 2. A strategy to build customer relations.
- 3. Distribution of goods or services from the producer directly to the customer.
- 7. A group of customers who share common wants and needs.