Across
- 5. a strategy to build customer r4elations
- 7. distribution of goods or services from the producer directly to the customer
- 8. distribution involving one or more intermediaries
Down
- 1. the point at which total revenues, or sales, equal total costs and expenses of making and distributing a product or service
- 2. the four main elements of marketing, also called the four p's: product, place, price, and promotion. It sometimes includes a fifth p, for people.
- 3. the process of planning, pricing, promoting, selling, and distributing ideas, goods, and services
- 4. a pathway of to direct products to consumers
- 6. a group of customers who share common wants and needs