13.1 Key Terms Created by: Claudia Willman

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Across
  1. 3. is the point at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service.
  2. 4. is a pathway to direct products to consumers.
  3. 7. consists of four basic marketing strategies.
  4. 8. involves one or more intermediaries.
Down
  1. 1. a group of customers who share common wants and needs.
  2. 2. to build and maintain relationships with their customers.
  3. 5. occurs when goods or services are sold from the producer directly to the customer.
  4. 6. the process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers.