Across
- 5. the ppoint at which total revenues, or slaes, equal total costs and expenses of developing and offering a product or service
- 6. occurs when goods or services are sold from the producer directly to the customer
- 8. is a pathway to direct products to consumers
Down
- 1. involves one or more intermediaries
- 2. consists of four basic marketing strategies: product, place, price, and promotion, collectively known as the four Ps
- 3. the process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers, wherever they are
- 4. companies use this to build and maintain relationships with their customers
- 7. a group of customers who share common wants and needs