13.1 key terms created by Courtney Carpenter

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Across
  1. 4. a group of customers who share common wants and needs.
  2. 6. is a pathway to direct products to consumers.
  3. 7. the process of creating, promoting, and presenting a product or service to meet that wants and needs of consumers.
  4. 8. involves one or more intermediaries.
Down
  1. 1. the point at which totalrevenues, or sales, equal total costs and expenses of developing and offering a product or service.
  2. 2. to build and maintain relationships with their customers.
  3. 3. occurs when goods or services are sold from the producer directly to the customer.
  4. 5. consists of four basic marketing strategies: product, place, price, and promotion.