13.1 Key Terms Created by: Devon Staggs

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Across
  1. 2. The process of creating,promoting, and presenting a product or service.
  2. 4. Consists of four basic marketing strategies product,place,price, and promotion
  3. 5. The point at which total revenues,or sales, equal total costs and expenses of developing and offering a product or service
  4. 6. involves one or more intermediaries
  5. 7. Build and maintain relationships with their customers.
Down
  1. 1. occurs when goods or services are sold from the producer directly to the customer.
  2. 2. A group of customers who share common wants and needs.
  3. 3. a pathway to direct products to consumers.