13.1 Key Terms Created by: Devon Staggs

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Across
  1. 4. Consists of four basic marketing strategies product,place,price, and promotion
  2. 5. Build and maintain relationships with their customers.
  3. 7. involves one or more intermediaries
  4. 8. A group of customers who share common wants and needs.
Down
  1. 1. occurs when goods or services are sold from the producer directly to the customer.
  2. 2. a pathway to direct products to consumers.
  3. 3. The point at which total revenues,or sales, equal total costs and expenses of developing and offering a product or service
  4. 6. The process of creating,promoting, and presenting a product or service.