Across
- 3. is the process of creating promoting and presenting a product or service to meet the wants and needs of customers
- 5. is the point at which total revenues or sales equal total costs and expenses of developing and offering a product or service
- 6. occurs when goods and services are sold from the producer directly to the customer
- 8. to build and maintain relationships with their customers
Down
- 1. is a pathway to direct products to consumers
- 2. consists of four basic marketing strategies product place price and promotion
- 4. involves one or more intermediaries
- 7. is a group of customers who share common wants and needs