Across
- 2. consists of four basic marketing skills
- 5. the point at which total revenues, or sales,equal to the cost and expenses of developing and offering a product or service
- 6. involves one or more intermediaries
- 7. a pathway to direct products to the customer
- 8. a group of customers who shares common wants and needs
Down
- 1. Process of creating, promoting,and presenting a product or service to meet the wants and needs of consumers
- 3. to build and maintain relationships with their customers
- 4. occurs when goods or services are sold from the producer directly to the customer