Across
- 2. a group of customers who have common wants and needs
- 5. the point at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service
- 6. four basic marketing strategies: product, place, price, and promotion
- 7. involves one or more intermediaries
Down
- 1. when goods or services are sold from the producer directly to the customer
- 3. the process of creating, promoting, and presenting
- 4. a pathway to direct products to consumers