Across
- 4. consists of four basic marketing strategies: product, place, price, and promotion
- 7. the point at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service
- 8. a pathway to direct products to consumers
Down
- 1. a strategy that companies use to build and maintain relationships with their customers
- 2. a group of customers who share common wants and needs
- 3. goods or services are sold from the producer directly to the customer
- 5. involves one or more intermediaries
- 6. the process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers, wherever they are