Across
- 3. The ability of a product to fit in with a customer's lifestyle or routine (11)
- 5. The amount of money a customer would need in order to buy a good or service (5)
- 7. Measuring where existing brands sit on a two-factor grid, for example (6,3)
- 10. Methods of making a consumer aware of a product and persuading them to buy it, includes
- 13. A forecast estimating the cash inflows and outflows of a business over a future time period (4,4)
- 14. sales promotion and public relations (9)
Down
- 1. The dividing up of a market to meet the needs of consumers with similar preferences (12)
- 2. A good or service sold to consumers (7)
- 4. The characteristics of a population, such as age, gender, race, nationality, disability, and occupation (12)
- 6. _____ market is the particular group of consumers at which a business aims its products and services (6)
- 8. The ingredients needed to produce a marketing policy normally known as the 4Ps (9,3)
- 9. Business ____ are a document produced by a new or existing business that shows what its objectives are and how
- 11. will meet them (4)
- 12. How a product or service is distributed to the customer (5)