15.1 key terms created by:Darryl Deravil

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Across
  1. 5. CPM
  2. 6. The time period where the network tv is at its largest between 7pm-11pm
  3. 7. the public promotion of something such as a product,service , business
  4. 8. a broadcast made on the internet
  5. 9. advertising
  6. 11. are dispayed across the top or bottom on the web page
  7. 13. is the process of selecting advertising media and deciding the time and space in which the ads should appear
Down
  1. 1. a business that specializes in developing ads and ad campaigns for its clients
  2. 2. the number of people exposed to ad
  3. 3. appears in a new browser window when you first
  4. 4. the number if times an audience sees or hears an ad
  5. 10. a 30 minute commercial
  6. 12. channels of communication, such as television,radio, and newspaper
  7. 14. a series of ad messages that share a single idea and theme