1st quarter Marketing Review

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Across
  1. 3. form of segmentation where you divide markets based on where customers are located
  2. 5. - one example of promotion
  3. 7. (2 words) form of pricing based on what customers are willing to pay. For example, Super Bowl tickets are very expensive compared to tickets for the 0-16 Browns
  4. 8. - characteristics such as age, income, education, and occupation
  5. 9. common interests, hobbies, life goals, attitudes, values, lifestyle, or personality traits among the individuals that constitute the market.
  6. 14. (3 words) how often people shop somewhere or buy something
  7. 15. - prices ending in this type of number communicate quality
  8. 19. (2 words) why customers always shop at a certain store or buy a specific product
  9. 20. (3 words) gathering and analyzing information about consumers, trends, and competitors’ products
  10. 22. (2 words) A combination of decisions a business must make in order to reach its target market
  11. 24. price
  12. 26. activities involved in getting the money that is necessary for setting up and running a business
  13. 27. any effort to inform, persuade, or remind potential customers about a business’ products or services.
Down
  1. 1. service management (3 words) Activities related to obtaining, developing, maintaining, and improving a product, or product mix, in response to market opportunities
  2. 2. process of getting goods and services to customers (purchasing, stock handling, inventory control, and physical distribution)
  3. 4. (2 words) reason why you are buying a product (for example: buying a wedding dress)
  4. 6. - prices ending in this type of number communicate a bargain
  5. 10. (2 words) group of people most likely to buy a product or service
  6. 11. - one of the 5
  7. 12. - Providing customers with the goods and services they choose to buy.
  8. 13. things that are required in order for you to survive.
  9. 16. (2 words) Divides markets by identifying common responses to products and product features
  10. 17. the 5th P.
  11. 18. (2 words) Establishing price points between products in a product line; used to communicate differences in quality and/or service to consumers
  12. 21. The process of dividing customers into groups
  13. 23. Function of marketing that involves deciding how much to charge for a product or service
  14. 25. things that you do not have to have to survive, but you would like to have.