Across
- 4. engine optimization (SEO)-SEO is a critical aspect of online marketing, as users generally click on the sites on the first page of search engines.
- 5. conversion- A lead conversion uses tactics such as retargeting, e-mail nurturing, and behavior automation to convert leads into paying customers.
- 7. funnel-A marketing funnel is a term that describes a customer's journey from the initial stage when they learn of the business offerings to the purchasing stage.
- 9. rate- A click-through rate measures the number of clicks businesses receive on their ads per the number of impressions.
- 10. performance indicator (KPI)-KPIs are quantifiable values or measures of a company's performance against stipulated targets and objectives
- 11. page- A landing page is usually the first page users view after clicking on a link.
- 15. on investment (ROI)- ROI is a performance measure helpful in evaluating an investment's profitability or efficiency.
- 16. to business (B2B)- B2B describes a commerce transaction between businesses, such as wholesalers and retailers.
- 17. marketing (ABM)-ABM or key account marketing is a strategic marketing approach in which a business sales and marketing team work together to create personalized buying experiences for high-value accounts.
- 19. A keyword in digital marketing refers to a word or phrase that describes a page's content.
Down
- 1. (WOM) marketing-WOM marketing is a form of brand promotion that results from happy customers sharing their customer experience with their contacts.
- 2. to action (CTA)-A CTA is a phrase or word that encourages an immediate sale or purchase.
- 3. rate- is a measure of the number of visitors that view a page on a website and leave the website rather than view other pages within the site.
- 6. marketing-It's a business strategy that involves delivering advertisements for products through social media, websites, e-mails, mobile apps, and search engines.
- 8. Advertising is the process of creating awareness for a business, product, or service. It's an effective strategy for communicating with a product or service's users and promoting the value of these offerings to them.
- 12. shot- A hero shot is the primary video or picture businesses display on a website's landing page.
- 13. to consumer (B2C)- It occurs when these businesses sell their offerings directly to their consumers.
- 14. marketing- Inbound marketing is a marketing strategy that involves attracting customers by creating relevant and valuable content that appeals to them
- 17. testing-The test subjects typically revolve around marketing content, including customer preference, website functionality, marketing campaigns, and call-to-action button placement.
- 18. persona- A buyer persona is a fictional representation of a business's target audience or ideal client. Marketers use the buyer persona as a guide when creating marketing campaigns, as it reminds them of their audience's needs.