2.01 The Wide, Wide World of Sports Marketing

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Across
  1. 1. Souvenirs, mementos, things collected to remember something
  2. 3. Not able to be touched or held
  3. 5. Goods that carry the name or logo of a sport organization that the organization has authorized a manufacturer to make and distribute for sale
  4. 9. The message channels used to promote a good, service, or idea (e.g., radio, television, newspapers, magazines, Internet, etc.)
  5. 10. Observers, or fans, of a sporting event
  6. 12. Businesses or organizations that pay to associate their names or products with a sporting event
  7. 14. Objects collected by someone who has an interest in the sport, activity, etc.
  8. 15. A distinctive symbol, design, or group of letters
  9. 17. Players of sports that are not controlled by organizations or groups; do not follow rules
  10. 18. Fleeting; going away quickly
  11. 19. Groups or organizations that regulate sports and sports participants
Down
  1. 2. Players of sports who have rules and are controlled by groups or sanctioning bodies
  2. 3. the way something is viewed
  3. 4. event An intangible, perishable experience; the athletes; the facility
  4. 6. The process of planning and executing the conception, pricing, promotion and distribution of sports ideas, goods and services to create exchanges that satisfy individual and organizational objectives
  5. 7. Participants who are not paid to play a sport
  6. 8. Tangible, manufactured products that are sold and used within the sport industry
  7. 11. Able to be touched or held
  8. 13. The sport product that involves doing something to better yourself in a sport
  9. 16. Athletes who are paid to play a sport, which is often their occupation