Across
- 2. ---- marketing is a type of a market strategy in which a firm decides to ignore market segment differences and appeal the whole market with one offer or one strategy.
- 7. an abbreviation which stands for a process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.
- 9. this is a term used in digital marketing to describe a word or a group of words an Internet user uses to perform a search in a search engine or search bar.
- 10. The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.
- 11. this type of marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service. It is a type of publicity.
- 13. It is a word or phrase, new or already existing, that becomes very popular for a period of time.
- 14. this type of marketing is a business marketing philosophy which considers business and all its parts as one single entity and gives a shared purpose to every activity and person related to that business.
- 15. The process of splitting a market into smaller groups with similar product needs or identifiable characteristics, for the purpose of selecting appropriate target markets.
Down
- 1. An abbreviation which refers to business systems designed to manage your customer and prospect interaction with the aim s develop longer lasting relationships with customers.
- 3. It is an advertising service by Google for businesses wanting to display ads on Google and its advertising network.
- 4. the practice of examining merchandise in a traditional brick-and-mortar retail store or other offline setting, and then buying it online, sometimes at a lower price.
- 5. refers to all those activities related to designing, evaluating and producing the container for a product for attracting the customer through its appeal.
- 6. It is the target market’s perception of the product’s key benefits and features, relative to the offerings of competitive products.
- 8. the difference between a prospective customer's evaluation of the benefits and costs of one product when compared with others.
- 12. this is a pricing strategy by which a product or service is provided free of charge, but a premium is charged for additional features, services, or virtual (online) or physical (offline) goods that expand the functionality of the free version eg in a software.