Across
- 4. The particular assortment of goods and services that a business offers in order to meet the needs of its market(s) and its company goals
- 6. An early sample or model of a product
- 12. The product life cycle stage in which sales and profits fall rapidly
- 16. The product life cycle stage in which sales rise rapidly
- 19. All the combined customer impressions and experiences associated with a particular company
- 20. A product mix strategy in which a business creates a certain image or impression of a product in the minds of consumers
- 21. Reviewing in order to make a decision as to what should be kept and what should be discarded
- 22. The point at which a product goes into full-scale production, the marketing plan is put into place, service and sales training are done, and the product’s life cycle begins
- 26. Goods or services that are currently being sold
- 28. An advantage consumers receive from using a product
- 30. The stages through which goods and services move from the time they are introduced on the market until they are taken off the market
- 31. Services that are offered with a product such as maintenance, delivery, or repair
- 32. Exploring the concept, or idea, for a product in order to obtain feedback
Down
- 1. The removal of a weak product from the market and from the company’s product mix; also known as product discontinuation
- 2. Services provided to consumers without the involvement of any tangible product
- 3. The process of introducing a new product to a limited market to determine what its acceptance will be
- 5. Plan of action for achieving marketing goals and objectives
- 7. The systematic gathering, recording, and analyzing of data about a specific issue, situation, or concern that affects a market
- 8. The stage in the creation of a new product in which a working model may be tested, modified, and retested; production costs are estimated and final details of the product are planned (e.g., label, promotion, and distribution)
- 9. A good or service that has not been offered before, has been modified in some way, or is being presented or distributed in a different manner
- 10. The process of thinking up or creating new plans, schemes, thoughts; used in creating new products and modifying existing products
- 11. Examining such factors as demand, costs, competition, capital investment required, and potential profit of a product or service to determine how it will fit into the company’s product mix
- 13. A marketing function that involves obtaining, developing, maintaining, and improving a product or service mix in response to market opportunities
- 14. The product life cycle stage when the product first appears in the marketplace
- 15. To use a creative-thinking technique involving the identification of as many different ideas as possible during a certain time frame; can be done by one person but is used most often in a group setting
- 17. Intangible activities that are performed by other people for money; productive acts that satisfy economic wants
- 18. A business structure that requires the authorization or permission from an owner to another entity to use trademarked, copyrighted (e.g., logo, name), or patented material for a specific activity, during a specific time period, for the profit of both parties
- 23. The particular group of customers a business seeks to attract
- 24. Marketing element referring to what goods, services, or ideas a business will offer its customers
- 25. The product life cycle stage in which sales peak and then increase at a slower rate or start to decline
- 27. Tangible objects that can be manufactured or produced for resale
- 29. A combination of goods and/or services grouped together and offered as one product