Across
- 2. Represents the goods and services sold by a business
- 3. Refers to the coordination of all activities required to make a product.
- 9. Establish goals for how a product will be marketed.
- 11. A distinctive quality of a good or service
- 12. A group of gods and services with similar characteristics with similar characteristics in the product mix.
- 13. Suppliers who sell services materials
Down
- 1. A series of steps to make a product. This is known as the
- 2. Refers to a business’s acquisition of various necessary items to make a product.
- 4. A small pool of the target audience
- 5. Refers to how a product is used.
- 6. Goods and services created to satisfy consumer wants and needs
- 7. The positive gains a customer experiences from a product
- 8. The term for the operating procedures a company will use when developing or providing a product or service.
- 10. The number of product variations within a product line
- 12. A functional model of a product