Directive's 2021 SEO Crossword Puzzle

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Across
  1. 1. Animal that scrutinizes content
  2. 3. Hansel and Gretel
  3. 9. Content devoured by search engines
  4. 11. Coffee code
  5. 12. Web hierarchy (2 wds)
  6. 16. KPIs
  7. 17. The opposite of inreach
  8. 18. A page with no parents
  9. 20. Content eating the success of similar content
  10. 22. Defines what order sites rank on Google
  11. 23. Machine learning algorithm
  12. 24. Copy of copy
  13. 27. Replaced Cutts
  14. 28. Popular Bing keyword
  15. 31. Personas
  16. 32. hreflang as an example
  17. 34. When question marks get invovled (2 wds)
  18. 36. The opposite of paid
  19. 37. Tool with debatable pronunciation
  20. 38. Sevice or product (2 wds)
  21. 39. UX scoring for loading pages (3 wds)
Down
  1. 2. Agency
  2. 4. You can get this from high quality links
  3. 5. Content that is forever
  4. 6. ____, youframe, we all frame
  5. 7. Conversions by channel
  6. 8. Image optimization
  7. 10. Ban 3rd party links
  8. 13. Another word for spider
  9. 14. Microdata markup
  10. 15. Hospital update
  11. 19. A GPS for a website
  12. 21. Link discovery
  13. 23. Dynamic to screen size
  14. 25. Permission for "link juice"
  15. 26. Headgear for shady work (2 wds)
  16. 29. Brief dictionary
  17. 30. 301 or 302
  18. 33. Crawler map
  19. 35. Business category with attitude