Across
- 4. Promotional statements and claims that express subjective rather than objective views (Red Bull gives you wings)
- 5. explains why your customer will buy the product by providing them information about their habits, hobbies, attitudes, beliefs, values, etc.
- 6. A form of fraud where customers are “baited” by advertising for a product or service at a low price
- 7. people who buy the product
- 8. One of the advertising tactics that companies use
- 10. explains who the customer is (information such as age, gender, location, education level, income level, race, employment, etc.)
Down
- 1. people who actually use the product
- 2. This type of marketing involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments
- 3. goods and services that have monetary value
- 5. How much to charge to maximize profits
- 9. All potential customers who have the ability and willingness to buy