Across
- 1. When a pin/ad is served in a pinner's feed
- 3. Business to Business
- 4. A promoted pin
- 7. oversees and leads the direction and objective for specific functions
- 11. Key performance indicator, an activity or metric evaluated to determine the success of an initiative or organization
- 12. individuals or teams with different functional expertise working toward a common goal
- 14. When a pinner clicks on a pin
- 16. Cost per action, the amount of money an advertiser spends to drive a conversion (calculation = total ad spend/number of conversions)
- 23. Desired action for a customer; checkout, purchase, signup, lead capture, app install
- 24. Businesses/companies that advertise on Pinterest
- 27. responsible for onboarding new advertisers to successfully market on Pinterest
- 30. The activity of electronically buying or selling products or services over the internet
- 33. Cost per click, a payment model where an advertiser pays when an ad is clicked on (calculation = cost/clicks)
- 34. A market in which vendors offer goods and services specific to an industry
Down
- 2. When a pinner clicks on an ad and is directed to a URL off Pinterest (two-tap, the second tap after the close-up/swipe up)
- 5. When an ad frame is in 50% of view for 2 consecutive seconds
- 6. Pinterest's ad serving platform
- 8. A post that exhibits a product or ideas that links to a relevant website
- 9. A particular group of consumers within the predetermined target market
- 10. determines what content people see and how each pin ranks in the feed
- 13. Response time; all communication SLA is 24 hours
- 15. working and collaborating with others
- 17. Users on Pinterest
- 18. Click through rate, the percent of impressions that are clicked on (calculation = clicks/impressions)
- 19. Return on ad spend, the amount of revenue generated by advertising efforts (calculation = revenue/ad spend)
- 20. Effective cost per thousand impressions, a measure of the advertiser's competitiveness in Pinterest auctions. Promoted Pins are served for the advertisers with the highest expected or "effective"cpm (ecpm)(calculation = bid x ctr x 1000)
- 21. The placement of an ad in any feed of pins without tapping on them individually
- 22. responsible for finding new advertisers to market on Pinterest
- 23. Call to action; buy today, shop now, sign up here
- 24. manager responsible to optimize and scale advertiser accounts
- 25. When a user interacts with a Pin; closeup, save, carousel card swipe, click, comment, and video view
- 26. Small/Medium Business
- 28. Determines the length of time pinterest gets credit for driving a conversion
- 29. A business dedicated to creating, planning, and handling advertising and marketing for its clients
- 31. Business to Consumer
- 32. Cost per view, a payment model where an advertiser pays each time an ad is viewed (calculation = cost/views)
- 35. Cost per thousand impressions, a payment model where an advertiser pays each time an ad is seen. Cpm rates are expressed as the cost of buying 1,000 impressions.(calculation = cost x 1000 / impressions)