UNIT 3 Marketing Crossword

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Across
  1. 1. A Marketing ___ is the blending of four marketing elements- Product, Pricing, Placement (Distribution), and Promotion.
  2. 3. The pricing factor that has to do with how advanced, or how many features the product has.
  3. 4. one of the four P's
  4. 6. The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
  5. 7. The pricing factor that has to do with how new the product is.
  6. 8. _____-orientation focuses solely on making the best products and services and selling them with aggressive sales tactics. They do not consider the needs of the consumer rather they produce products that the consumer doesn’t know they need.
  7. 9. the "P" that covers distribution.
  8. 11. Services are _____, which means there will be differences in the quality and type of service provided.
  9. 13. This is the locations and methods used to make the product or service available to the target market.
  10. 14. This is the money a customer must pay for a product or service. One of the four P's
  11. 17. Marketing planning is aimed at satisfying customer needs better than a competitor. How a company plans to accomplish this is a MARKETING ______.
  12. 19. One of the defining characteristics of a service. Services are _____ and do not have a physical existence.
  13. 20. The pricing factor that has to do with the time of year.
Down
  1. 2. Services are activities that are consumed at the time they are produced. The person or technology performing the service must be available when and where the customer needs it.
  2. 3. The pricing factor that has to do with how easy it is to get the product.
  3. 5. A _____ is a company that buys products from a manufacturer or wholesaler and sells them to end users or customers.
  4. 10. another one of the four P's
  5. 12. The pricing factor that has to do with how few close competitors the product has
  6. 15. _____-orientation is a customer-centered approach to product design. It involves market research aimed at determining what consumers view as their immediate needs, primary concerns, or personal preferences within a particular product category.
  7. 16. Services are _____, which means the availability of a service must match the demand for that service at a specific time. They cannot be stored for later.
  8. 18. A _____ Market is a specific group of consumers who have similar wants and needs.