Across
- 5. a product's ability to satisfy a customer's needs or requirements
- 6. the need satisfying offering of a firm
- 8. important capital items such as buildings land rights and major equipment
- 9. those words symbols or marks that are legally registered for use by a single company
- 10. a stage of the product life cycle when new products replace the old
- 14. a stage of the product life cycle when sales are low as a new idea is first introduced to a market.
- 16. short-lived capital items—tools and equipment used in production or office activities
- 18. the legal obligation of sellers to pay damages to individuals who are injured by defective or unsafe products
- 19. an intangible offering involving a deed, performance, or effort
- 21. consumer products that the customer really wants and makes a special effort to find
- 22. products shopping products the customer sees as basically the same and wants at the lowest price
- 23. products that potential customers don't yet want or know they can buy
Down
- 1. a stage of the product life cycle when industry sales level off and competition gets tougher
- 2. expense items that do not become part of a finished product
- 3. products that are bought quickly as unplanned purchases because of a strongly felt need
- 4. processed expense items that become part of a finished product
- 7. products shopping products the customer sees as different and wants to inspect for quality and suitability
- 11. a stage of the product life cycle when industry sales grow fast but industry profits rise and then start falling
- 12. the use of a name term symbol or design—or a combination of these—to identify a product
- 13. that are bought often routinely and without much thought
- 15. An early sample or model built to test a concept
- 17. products that a customer feels are worth the time and effort to compare with competing products
- 20. products that are purchased immediately when the need is great