Across
- 3. Database to house all the interactions people have with your organization
- 6. When you provide constituents with a seamless experience whether online, in mail, phones, social media
- 7. Programming language that powers web pages
- 9. Someone who donates a large amount is a _____ donor
- 14. Another name for monthly recurring givers
- 20. What determines whether your email reaches the inbox
- 21. Twitter, Instagram, Facebook
- 26. Type of text that you add to an image to make it accessible to screen readers
- 27. Type of fundraising where people ask friends and family to donate
- 28. A 501(c)3 or 501(c)4
- 30. Type of email bounces from an out-of-the-office autoresponder
- 31. Subset of your supporters based on criteria you define
- 33. Two records in your database for the same person
- 35. Programming to connect databases with each other
- 36. When you move from one CRM to another
- 37. Another name for a spam trap
- 38. When you clean up your data
Down
- 1. When your video or article is shared widely it has gone _____
- 2. Electronic donations from a bank account
- 4. When you keep your data in separate systems it's in a ____
- 5. Data __________
- 8. Type of email open you'll see due to Apple's Privacy Protection Program
- 10. When you have two versions of an email, which one won?
- 11. Programming language to control fonts, colors and layout on a web page
- 12. A document that outlines what changes a software company will make to its product
- 13. If you take online donations, you must be ___ compliant
- 15. When you make your web content appear high in search results
- 16. If you implement a new CRM, you need to manage this
- 17. Send email to people who are _______ with your email
- 18. Tool that connects your supporters with elected officials
- 19. Software that does just one thing
- 21. The array of technology your organization uses
- 22. It's important to make your donation pages ______-friendly
- 23. Type of bounce when the email doesn't exist anymore
- 24. When someone clicks a link in your email and answers the CTA on the form
- 25. unsolicited bulk email
- 29. Another word for an unsubscribe
- 32. How other organizations perform in an area of measurement
- 34. Coordinated set of communications over a period of time with a specific purpose