Across
- 3. Realistic, normally 3D representation of a design, used to demonstrate how a design will look in the real world
- 6. That little bit extra, a printing term that refers to the edge of the sheet that will be trimmed off
- 7. The relative size of an object or the different objects within a single design
- 8. The process of laying out large amounts of textand making sure it’s legible and readable
- 14. Used in web design to specify a colour
- 16. The distance from the top of the highest ascender to the bottom of the lowest descender
- 17. The smallest basic unit of programmable colour on a computer and all digital images are made up of a large number of these
- 20. The opposite of ascenders, they’re the tail of letters—the part of the letter that goes below the baseline
- 21. The way that the different elements in a design are arranged, usually in relation to a page or document
- 23. The title design for the name of a publication, usually found on the front cover of a magazine
- 24. Graphic design jargon for ‘line-spacing’. It refers to the space between two baselines of text
- 25. A letter, number, punctuation mark or symbol
- 27. Refer to the parts of lower case letters that extend above the x-height of a typeface
- 28. The intensity and brilliance of a colour
- 31. Licensed images that designers are able to use so they don’t have to organise an entire photoshoot to get the images they need for a project
- 32. A colour palette that only uses black, white and different shades of grey
- 34. A gradual change of colour or shade
- 35. The visual version of a brand, made up of everything that relates to the brand—logos, typefaces, colour palettes, slogans, tone of voice, website, packaging and other marketing material
- 36. The colour mode which should be used when designing for print
Down
- 1. The main text that people will read on a design
- 2. A colour palette made up of various different shades and tones of a single colour
- 4. The small line that appears on the end of a letter in some typefaces
- 5. In typography, the invisible line that text sits on—think of it as the floor, but for text
- 9. The height of a typeface. It is usually measured in points, from baseline to baseline
- 10. An underlying system of horizontal and vertical columns and guides used to provide structure, consistency, accuracy in any design
- 11. Fonts without serifs on the end of their letters
- 12. One of the five basic principles of typography design, creates organisation and direction in a design and it helps to give order to the text elements
- 13. The space between two specific letters or characters, and the process of adjusting the space between letters or characters
- 14. Refers quite literally to the thickness of a font
- 15. A small, rough sketches of how a designer wants their design to look
- 17. The colour scheme that is chosen for a specific design or brand—making up part of a brand’s style guide
- 18. Refers to the number of units, measured in either DPI or PPI, that occupy a linear inch an image, both on screen and in print
- 19. A graphic image that is made with mathematical equations
- 22. The space, which can be any colour, pattern or texture, between different elements in a design that are essential in creating a successful design
- 26. The arrangement of opposite elements on a cropmarks Specific marks (they kind of look like two lines crossing with a target) that indicate to a printer where the paper should be trimmedpage
- 29. Any linear feature on a letter
- 30. Dizeistance from the top of the highest ascender to the bottom of the lowest descender. It is usually measured in points
- 33. Degree to which text can easily be read