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2. A showstopper of the fair, this brand made a limited edition watch in collaboration with Kazuyo Sejima with a fully polished aesthetic inspired by the "invisible train".
3. This brand introduced their revamped SXH1 calibre inside two new Quai des Bergues watches
8. This brand went all in on rainbow across their three GWD novelties.
10. This brand brought both colorful 36.5mm divers, as well as produced their first 12 Hour Bezel diver with their in-house cal. 400 for standard production.

1. This brand, known for using Star Trek like aesthetics in their designs, came to GWD with a more compact 40mm take on their DB25 perpetual calendar.
4. just dropped a new more compact Alpiner Extreme Regulator Automatic, coming for the first time in a 41 mm size.
5. This brand, known for wandering hours displays, brought the purple party to Geneva Watch Days
6. While not part of Geneva Watch Days, this brand managed to overtake the news cycle with a long-awaited and more compact take on their popular diver
7. This brand utilizes tons of lume to brighten up their futuristic watches, their debuting Moon Runner Red an absolute rave on the wrist.
9. After having a resounding ding success with the limited edition revival, this brand came to GWD with a standard production take on their historic Army diver.