Across
- 2. How a business communicates to large numbers of customers
- 4. Proper business behavior beyond complying with legal requirements
- 5. Treating stakeholders as the entrepreneur would hope others would treat him/her.
- 7. A clear, concise and compelling way to describe a business or new business concept in 30 seconds; a differentiating vision to encourage potential investors or employees to learn more.
- 9. A complete package that supports a "Go" decision by an entrepreneur to launch a new business.
- 11. A situation in which an individual might take an action to his/her advantage that would be to the disadvantage of a person or company that believes this individual is serving them.
- 12. Open ended question that prompts more than a "Yes" or "No" answer.
Down
- 1. Actions entrepreneurs and companies take that go beyond their financial self-interest.
- 2. When an entrepreneur’s actions and decisions are guided by a set of beliefs about how he / she wants the business to succeed.
- 3. Non-physical assets created by individuals or companies that hold the exclusive legal right to commercialize.
- 6. The practice of operating openly and communicating fully, providing stakeholders with a clear understanding of how your enterprise operates.
- 8. Individuals and companies often promise to keep information they learn secret.
- 10. The decision point at which an entrepreneur makes the final decision on whether or not to launch a new enterprise or abort the effort