Across
- 5. homogeneous group of customers who will respond to a marketing mix in a similar way
- 6. statement that identifies the firm’s desired target market, product type, primary benefit or point of differentiation, and the main reasons a buyer should believe the firm’s claims
- 10. combining two or more submarkets into one larger target market as a basis for one strategy
- 11. two step process of naming broad product-markets and segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes
- 12. approach that trys to find similar patterns within a set of data
- 13. a market with similar needs and sellers offering various ways of satisfying those needs
- 15. a market with similar needs and sellers offering various close substitute ways of satisfying those needs
- 17. Seller fine-tunes marketing effort with information from a detailed customer database
- 18. dimensions that actually affect the customer’s purchase of a specific product or brand in a product- market
Down
- 1. choosing two or more segments, then treating each as a separate target market needing a different marketing mix
- 2. dimensions relevant to customer type in a product-market
- 3. targeting one or more homogeneous segments to develop marketing mix for each segment
- 4. segmenting the market and picking one of the homogeneous segments at the firm's target market
- 7. the use of real-time data to continuously update a customer’s placement in a market segment.
- 8. those who look to increase target market by combining two or more segments
- 9. a group of buyers and sellers of a particular good or service
- 14. how a customers think about proposed or present brands in a market
- 16. aggregating process-clustering people with similar needs into a “market segment”