Across
- 3. A marketing function that involves determining and adjusting prices to maximize return and meet customers’ perceptions of value
- 4. A retail store competing on the basis of low prices and offering limited customer service
- 8. The combination of the four elements of marketing—product, place, promotion, and price
- 9. Marketing element focusing on considerations in getting a selected product in the right place at the right time
- 11. An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relations in ways that benefit the organization and its stakeholders
- 13. The systematic gathering, recording, and analyzing of data about a specific issue, situation, or concern
- 14. The amount of money that the buyer is willing to pay and the seller is willing to accept for a good or service
Down
- 1. Marketing element referring to what goods, services, or ideas a business will offer its customers
- 2. The rivalry between two or more businesses to attract scarce customer dollars
- 5. The amount of money a business plans to spend on promoting its goods and services during a certain period of time
- 6. Goals a company hopes to accomplish through its pricing strategies
- 7. The message channel used by a seller to promote a good, service, or idea (e.g., radio, television, newspapers, magazines)
- 10. A ratio of net profit (after taxes) divided by net sales that reflects the profit per dollar of sales
- 11. An organization’s portion of the total industry sales in a specific market
- 12. A customer or a potential customer who has an unfulfilled desire and is financially able and willing to satisfy that desire