Marketing Terms Crossword

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Across
  1. 3. Is what makes a business unique and potentially better than the competition. It is made up of features and benefits.
  2. 5. An overview of your business goals and includes details on how you think you are going to achieve them.
  3. 6. An evaluation of a company’s internal Strengths, internal Weaknesses, external Opportunities in the market and external Threats in the market.
  4. 8. The amount of profit (or loss) the business earns after paying expenses and taxes.
  5. 9. The simplest organizational structure, which contains a direct chain of command through levels of personnel.
  6. 10. Something a person or company owes, usually a sum of money
  7. 12. The operating expenses that a business must pay regardless of how many sales are made.
  8. 14. Puts employees in more than one department together to work towards a specific goal.
  9. 15. This is different for every business, and is based on the amount of product or service a customer buys.
  10. 16. The amount of money brought in by a business before any expenses. Equal to the total number of units sold multiplied by the selling price per unit for the period that for which the statement is being prepared.
  11. 17. A business that sells a different product or service from yours, but fills the same customer need or want.
  12. 18. When a business’s expenses and sales equal zero because the business has sold exactly enough units to cover its fixed expenses.
  13. 19. Anything that has a value.
  14. 20. The value of the shares issued by a company
Down
  1. 1. The actual costs associated with operating a property that vary in relation to a property's occupancy rate.
  2. 2. Entrepreneurs that apply their hobbies, skills, and interests to a business opportunity.
  3. 4. Systems for dividing work, authority and responsibility. There are different approaches to structures based on what is best for the business.
  4. 7. A business in the market that sells a product or service similar to yours.
  5. 11. Entrepreneurs that create business ideas by identifying sources of opportunity.
  6. 13. A specific group of customers in the broader target market who are most likely to buy a product or service.