Across
- 1. The act of promoting a tourism destination or service to potential customers.
- 3. A face-to-face interaction between a salesperson and a customer.
- 4. The act of bringing a product or service to the attention of customers through the media.
- 5. One of the ways to segment a market based on the customer's lifestyle.
- 8. The act of keeping a product or service in the minds of customers and stimulating their demand for it.
- 9. The success of marketing efforts can be measured through this metric.
Down
- 2. The process of grouping customers together based on similarities in their needs and wants.
- 6. One of the four essential elements of the traditional marketing mix.
- 7. The field that encompasses much more than just advertising and promotion.
- 10. One of the ways to segment a market based on the customer's age.
