Chapter 5

4. dividing the market by customers’ personal statistics
5. dividing the market by the relationships between customers and the good or service
7. companies sell to other businesses
8. the qualities, such as age, gender, and income, of a specific group of people
10. how often a customer buys or uses a good or service
12. count of the people living in the country
13. the process of dividing a large market into smaller groups
14. the specific group of customers at which a company aims its goods and services
15. companies sell primarily to consumers

1. when a customer will buy a product
2. involves dividing a market based on where customers live
3. a smaller group of people, families, businesses, or organizations with common characteristics or needs
6. dividing the market by lifestyle choices
9. the detailed description of target market customers based on demographic, geographic, psychographic, and behavioral information
11. the entire large market of potential customers with no segmentation