Across
- 5. Concern for the well-being of others.
- 7. This is when consumers are automatically enrolled in a system so that the consumer will “make” this choice if he/she takes no action.
- 10. When consumers are required to state whether or not they wish to take part in an action.
- 11. This suggests that the decisions that we make are affected by the layout sequencing and range of choices that are available.
Down
- 1. Positive reinforcement and indirect suggestions used to influence the behaviour and decision making of consumers.
- 2. In reality consumers are often not rational in their self-control and do not stop consuming even when it is sensible to stop. They consume even though the price of the good or service is greater than the marginal utility they gain from consumption.
- 3. Mental shortcuts (heuristics) for decision-making to help people make a quick satisfactory but often not perfect decision to a complex choice.
- 4. Mental reference points relating to ideas or values which are used to make decisions. Value is often set by anchors or imprints in our minds that we then use as mental reference points when making decisions. When an idea or a value is firmly anchored in a person’s mind it can lead to automatic decisions and behaviours.
- 6. The prevailing social norms or social customs will influence our daily behaviour/choice making.
- 8. This is the way that choices are described and presented. Changing the framing of a choice may affect tastes and preferences.
- 9. This is when the choice of a consumer is restricted but still exists.