Across
- 3. Luxury brand famous for its iconic Medusa logo and opulent designs
- 7. The company needs to carefully manage its expenses to maintain a healthy ____ on its products
- 8. This unique identifier is used in inventory management to distinguish and track individual products or items within the store/ warehouse.
- 10. With Nike’s Move to Zero and Bloom Over Doom programs, the company is implementing systematic efforts to decrease waste and its environmental footprint. What is this type of marketing called?
- 11. This coffeehouse giant depends on market research and customer feedback through its online platform for its business and marketing strategy since last 14 years
- 14. New social media platform launched in 2023 by Meta Platforms.
- 15. Alia Bhatt's impeccable style shines as she becomes the first Indian global ambassador for ____.
- 16. The practice of encouraging customers to purchase a comparable higher-end product than the one in question.
- 19. Companies introducing their new products under their existing brand name so that they can rely on the name and reputation of an established brand is called Brand ___.
- 20. A toothpaste brand segments the market on the basis of what benefits the consumer may want to derive from the product such as whitening, stronger teeth etc. Give the name of such parameter on which segmentation is done.
Down
- 1. Out of the 4A’s of marketing, this A is associated with Promotion.
- 2. Name the last stage in the product life cycle.
- 4. Promising products for the company as per the BCG Matrix.
- 5. This fast food giant serves up flame-grilled goodness with its signature Whoppers is called Hungry Jack's in Australia. To the rest of the world, it is better known as ____.
- 6. A brand that provides one stop solution for all travel needs and leveraged the buzz around a newly released movie as it had the same actors as its brand ambassadors.
- 9. Father of Marketing
- 12. Identify the brand from the image on the next page
- 13. This popular brand, part of the Adidas Group, has been promoting active living and exercise through its fashionable and functional sports apparel and footwear for decades.
- 17. Apple products are priced high to send a message that the brand is only for the elite, thus, positioning the brand as a symbol of status. Name the pricing strategy used.
- 18. In a brilliant marketing move, this company collaborated to offer a life-sized dreamhouse rental promoting a Barbie movie in an extraordinary way.